Jakobson's idea
of poetic function as the displacement of equivalence on the axis of
combination suggests that:
• Equivalence
(the play of similarity and difference) works not unlike the commodity form in
Marx, a process in which use value is turned into exchange value. This quality
of the poetic has been used in terms of “spatiality” but it also reveals the
relationship between semiosis and capitalism.
• Pleasure is
a relationship between frustration and fulfilment of expectation, and it is
inherently ambiguous. Poetry seems to be about locking into a double bind, a
circuit of frustration and fulfilment. It’s a circuit, but it’s also a
tautological structure, self-referential that is. Not -he writes- because it
is about language, but because it
brings forth language as such, and language as such is a play between
frustration and fulfilment. There is some Freud hidden in here, but for
Jakobson what matters is to articulate the “experience” of language as
language.
-- so
semiosis/capitalism contains at its core a tautology that animates it. This
tautology is a deferral (the axis of combination, the hesitation between sound
and sense).
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